WORTEN - CHATO PT

Worten's concept campaign was an excellent opportunity to follow a large project from scratch for the first time, with the grown-ups (AD: Carlos Costa/ CW: Tiago Pereira).

It was a long, remarkable, and a great deal of a resposability process. (I'm a big fan of Ricardo).

Some say that artificial intelligence is a danger to creatives, but in this case, it was our inspiration.

On radios, I feel like they took the training wheels off my bike, so here are some of the ones I enjoyed writing.

When you think you know everything, you discover more at Worten

Sound of a metallic bang
WOMAN (shouting): ChatoPT! The washing machine isn’t working! F***, man!
CHATOPT: That “beep” from the machine sounds serious. I recommend Worten.
WOMAN (even more irritated): Worten?!? Are you kidding me? F***!
CHATOPT: That’s really bad… But Worten solves it!

MAN: ChatoPT? Help me, this is getting out of hand… I need a PT.
CHATOPT: I agree. You need more than just one PT.
MAN: Excuse me?!
CHATOPT: You need worten.pt

MAN: ChatoPT… my microwave “deu o berro” that’s Portuguese for “gave its last scream,” meaning it broke down.
CHATOPT: It screamed at you? How rude!
MAN: No, I mean it died.
CHATOPT (sad): Oh, my deepest condolences.
MAN: Huh? I just want to replace it.
CHATOPT: So cold… it hasn’t even cooled down yet! Anyway, order at Worten: delivery in two hours, and they’ll even take the deceased away. Rest in peace.

WOMAN: ChatoPT… help me! A mouse!
CHATOPT: You want a mouse? Go to Worten.
WOMAN: AHHH! HELP ME!
CHATOPT: Sure. Do you prefer wired or wireless?
WOMAN: Not a computer mouse, a real mouse!
CHATOPT: Oh, how cute! In that case, Worten has cages and wheels for it to play with and...
WOMAN: What?! I hate mice!
CHATOPT: Then why do you have one?

(Almost) everything went perfectly.

During the shoot I kept wearing a sweatshirt with a Portuguese phrase on the back (I had no idea it was there).

Until someone came up to me and pointed it out, saying: The creatives are completely nuts

Pepper on someone else’s ass is just refreshing.

There goes my chance to impress Ricardo…