WORTEN - CHATO PT

Worten's concept campaign was an excellent opportunity to follow a large project from scratch for the first time, with the grown-ups (AD: Carlos Costa/ CW: Tiago Pereira).

We start from a simple Insight: today, we use ChatGPT for everything. In a year when AI became part of everyone’s routine, we showed that even when we think we know it all, there’s always more to discover, and Worten is there for it.

The idea brought AI assistants to life with their own quirky personalities: ChatoPT, Suri, and Alex. In a light, humorous campaign across film and digital.

Some say that artificial intelligence is a danger to creatives, but in this case, it was our inspiration.

On radios, I feel like they took the training wheels off my bike, so here are some of the ones I enjoyed writing.

When you think you know everything, you discover more with Worten

Sound of a metallic bang
WOMAN (shouting): ChatoPT! The washing machine isn’t working! F***, man!
CHATOPT: That “beep” from the machine sounds serious. I recommend Worten.
WOMAN (even more irritated): Worten?!? Are you kidding me? F***!
CHATOPT: That’s really bad… But Worten solves it!

MAN: ChatoPT? Help me, this is getting out of hand… I need a PT.
CHATOPT: I agree. You need more than just one PT.
MAN: Excuse me?!
CHATOPT: You need worten.pt

MAN: ChatoPT… my microwave “deu o berro” that’s Portuguese for “gave its last scream,” meaning it broke down.
CHATOPT: It screamed at you? How rude!
MAN: No, I mean it died.
CHATOPT (sad): Oh, my deepest condolences.
MAN: Huh? I just want to replace it.
CHATOPT: So cold… it hasn’t even cooled down yet! Anyway, order at Worten: delivery in two hours, and they’ll even take the deceased away. Rest in peace.

WOMAN: ChatoPT… help me! A mouse!
CHATOPT: You want a mouse? Go to Worten.
WOMAN: AHHH! HELP ME!
CHATOPT: Sure. Do you prefer wired or wireless?
WOMAN: Not a computer mouse, a real mouse!
CHATOPT: Oh, how cute! In that case, Worten has cages and wheels for it to play with and...
WOMAN: What?! I hate mice!
CHATOPT: Then why do you have one?

(Almost) everything went perfectly.

During the shoot I kept wearing a sweatshirt with a Portuguese phrase on the back (I had no idea it was there).

Until someone came up to me and pointed it out, saying: The creatives are completely nuts

Pepper on someone else’s ass is just refreshing.

There goes my chance to impress Ricardo…